Celine Tran is a former vet tech and lifelong animal lover, who launched her social media channel @celinetails during the COVID-19 pandemic and now has nearly 3 million followers across TikTok and Instagram. She’s also created a dehydrated dog treats brand, Wulf Snacks. We chatted with Tran about what fellow pet owners can do to keep their furry friends healthy, happy, safe, and mentally stimulated.
How can training help keep your dogs’ safe from potential hazards?
Training allows my dogs to have freedom, so I take them to training very often. We train at a competition sport level, and I cannot emphasize enough the importance of getting the right training for your pup. Proper training not only keeps them safe but also enhances their quality of life and strengthens our bond.
What role does nutrition play in the overall health and happiness of your pets, and how do you select the best diet for them?
Every dog is different, so it’s hard to give a one-size-fits-all answer. However, nutrition is crucial for your pet’s health and well-being. Personally, I went through a lot of trial and error with my pups. It’s all a learning experience, but finding the right diet is essential for their overall health and happiness.
Are there any enrichment exercises your pets love that you would recommend other pet parents try?
I love giving my pups frozen lick mats and raw meaty bones! They can spend all day picking the meat off the bones or licking their frozen enrichment toy. These activities provide mental stimulation and keep them happily engaged.
What did you learn while creating and launching the Wulf Snacks brand, and what were some of the challenges you encountered as a young entrepreneur in the pet space?
Being a young entrepreneur is hard. I face a lot of challenges with imposter syndrome. However, I wake up every day grateful for the position I am currently in. I surround myself with people who support and uplift me, which helps me navigate the difficulties and enjoy the rewards of this journey.
How do you ensure that Wulf Snacks’ products meet high standards of quality and safety for pets?
I personally feed Wulf Snacks daily to all my pets. I would never put anything on the market that I wouldn’t feed my own pack. Wulf Snacks is a family-owned business, run by my aunt, brother, husband, and me. We work tirelessly to ensure we offer high-quality treats that we are proud of.
As an influencer and pet advocate, how do you use your platform to educate other pet owners?
With a large platform, I strive to educate my audience about pet safety, nutrition, and responsible pet ownership as much as possible. I share practical tips, personal experiences, and advice to help pet owners make informed decisions. Whether through videos, posts, or live sessions, I aim to create a community where pet owners can learn and support each other.
How do you incorporate your pets’ well-being into your own lifestyle, and what benefits do you believe pet ownership brings to individuals and families?
Pet ownership brings me immense happiness and a sense of meaning. My pets are integrated into my daily life, from our training sessions and outdoor adventures to simply spending quality time together at home. They provide companionship, reduce stress, and bring joy to every day. For families, pets teach responsibility, empathy, and the importance of nurturing relationships, creating a more harmonious and fulfilling home environment.
Can you share any tips or advice for pet parents looking to prioritize their pets’ physical and emotional wellness in today’s busy world?
Prioritizing your pet’s wellness in a busy world is essential but challenging. Ensure regular exercise to maintain their physical health, provide mental stimulation through enrichment toys and training, and spend quality time bonding each day. Invest in high-quality food tailored to their needs, and schedule annual vet check-ups.
What are some initiatives and projects you’re involved in aimed at supporting pet welfare or animal rescue efforts?
I actively support a Doberman rescue that my friend runs. I volunteer hours and donate funds to help the rescue operations. Additionally, Wulf Snacks occasionally donates treats, and I collaborate with brands to provide necessary supplies to the rescue. Supporting animal welfare and rescue efforts is a cause close to my heart, and I am committed to making a difference.
What are your aspirations for the future of Wulf Snacks and your career as a pet influencer and entrepreneur?
For Wulf Snacks, I want to to expand and empower pet parents worldwide, ensuring they have access to high-quality, nutritious treats for their pets. As a pet influencer and entrepreneur, I aim to make a positive impact on the pet community by promoting responsible pet ownership, advocating for animal welfare, and sharing knowledge that helps improve the lives of pets and their owners. Ultimately, I hope to create a supportive and informed community that values the well-being of animals.
